Creativity is consciousness enjoying itself.
The Shape Matrix system uses geometric shapes to generate an inexhaustible number of visually appealing 2D and 3D marks — that serve as secure, hard-to-clone identifiers for physical and digital objects. Art speaks to the emotional faculties of our minds, and we believe that software with a foundation in art is software with a soul.
Our Products
About Us
Shape Matrix is an innovation and product lab. We are powered by a unique, patented design system, which provides the lens through which we invent new ideas and solutions. We strive to create technology that is fundamentally easier for you to use, more powerful, and with less cognitive load.
Nick Petraco
Materials Science
40-year criminalist with the NYPD’s trace evidence lab. Author of 5 textbooks and 160+ scientific papers on forensic science, crime scene investigation & forensic microscopy.
Nathaniel Deverich
Industrial Designer
Industrial Designer with 10 years of experience bringing hundreds of products to market in categories from jewelry to electronics.
Ted Theisen
General Manager
Former FBI special agent for cyber-related matters and branch chief of cyber integrity for the Executive Office of the President and White House under President Obama.
Mack Howell
Chief Product Officer
Merger of leading-edge technology and design; passionate about making simple but powerful things.
Michael Lazerow
Founder and CEO
Serial entrepreneur and investor in media, software and tech best known for founding Buddy Media, which was sold to Salesforce for $800 million.
Jonathan Cramer
Founder and President
Artist and inventor who has dedicated the past 15 years to the invention and development of the shape matrix system.